Pretty impressive launch for Kudos.
Kudos logoThe Calgary-based start-up recently premiered its new social network for peer recognition at The Motivation Show in Chicago and generated a lot of buzz in the process.
“We discovered that we are at the forefront of a new way of thinking, Tom Short, co-founder of Kudos, told me. “The whole conference was still stuck in the last decade selling merchandise (read as: rewards) as the way to motivate employees.”
An article in this months issue of HR Magazine reports that only 33% of the workforce is engaged at work. 49% are not engaged and 18% are actively disengaged. Those are some scary numbers! 67% of employees who are working right now are disengaged. (Get yourself educated on current engagement trends, courtesy of the Corporate Leadership Council, here).
The timing for Kudos market entry couldn't be much better as organizations the world over desperately search for new ways to engage good employees while simultaneously guarding the bottom line.
“The corporate social network that we call Kudos is based on the core of recognition,which we see as the central enabler within organizations to provide a better means to engagement," says co-founder, Muni Boga. "Typically, the reward - a form of extrinsic motivation - has been perceived to be the way to engage a team. But, in fact, it’s recognition, corporate culture, and social integration that truly engages a team."
I’ve chatted with Tom and Muni a couple times since the show and their excitement is palpable. And why not?
Net-net: Kudos has a smart, cost-effective solution for employee engagement that’s easy to implement and can be effectively marketed thru strategically-positioned partners that add value.
Small wonder that by the time I’d caught up with Tom and Muni again last night more than 100 new clients had already signed up for the service at Kudosnow.com
But it’s a massive market opportunity isn’t it? Any organization, of any size, in any region (language support coming soon), connecting local and mobile teams seamlessly and driving real-time business value?
“Most companies and technologies are limited by a vertical or by the audience that needs their solution. Kudos is about people in all organizations . . . business, not for profits, schools, you name it,” says Short. “Everyone that has a smart phone, or uses a computer any where in the world could have a Kudos account. We’re the simple, low cost solution to engagement.”
With the foundation of the Kudos platform established and product adoption growing, Kudos solution is already gaining validation in the market, and with a global foot print.
“Kudos is about a way of life that revolves around treating people better and accelerating our potential as individuals and teams. Imagine you are at work and someone gives you Kudos for something that you did that perhaps normally would go unnoticed," says Boga. "Integrate this way of thinking globally and all of a sudden the world becomes a better place to be.”